Tracking user location via smartphones has come under the microscope in recent years. A New York Times article last year revealed how dozens of companies sell anonymous smartphone location data to advertisers, retailers, and even hedge funds, without the knowledge of individual users. Glueck, the former Foursquare CEO who is stepping down, wrote an op-ed in The New York Times this past October asking Congress to regulate the location data business.
Led by longtime employee Rogol, who became CEO in November 2019, the firm sells technology that helps marketers identify potential business customers by looking at factors like their revenue, technology they use, and industry size. Demandbase identifies the employers of people who visit websites, data that sales teams can use to personalize ads and theoretically cut down on cold calls.
Foursquare CEO calls on Congress to regulate the location data industry
Download Zip: https://vittuv.com/2vEqIq
Location tracking has come under scrutiny from recent data-privacy laws. Foursquare says it works with clients to ensure the data companies collect and share is compliant and has called for Congress to regulate the location-technology industry.
PlaceIQ Bought by PE-Backed PreciselyPrecisely, a company that calls itself "a global leader in data integritysoftware," has acquired[ -big-milestone-on-the-placeiq-journey/] theoriginal location-intelligence 2ff7e9595c
Comments